Before the outbreak of COVID-19, the world was getting closer and closer to the point of physical and digital convergence. Fashion is an industry with continuous collisions between new ideas and traditional beliefs. We often need the most unique, groundbreaking idea combined with the skills and techniques developed and improved with decades to create a masterpiece. We want to explore the different potentials and latest trends in the industry, from the new garment to the NFTs; from using longer-lasting material to more tailor made apparels to reduce waste.
Fast fashion companies can now use AI trend forecasting to produce collections that best meet consumers' favor. Tailor-made clothes can be more affordable with 3D scanning. 3D simulation software such as CLO can also allow designers to edit their designs and view the results in real-time.
Humans have been trying to be creative about what they can wear for a long time. With the advancement in science and 3D printing, we can now produce different materials that fit different purposes.
The way how clothes are advertised and reach customers has also been changed. Data science helps companies to land ads more precisely on customers. VR and AR technology make 'try-before-you-buy' possible at home. Brands also have to think of a new way to present their collections when IRL fashion shows are not enough.
Blockchain and NFTs are also affecting the industry; Blockchain can work as a transparent, traceable, and efficient tool in the supply chain to help track-and-trace inventory management. On the other hand, with the boom of metaverse and NFTs, designers started to create virtual clothing as they could create whatever they thought of in the metaverse.
Passionate design student studying in a design related major in HKUST. Also highly interested in all different areas of design and art. Especially interested in fashion.